They’re two different tools with different purposes, so why treat one like it can replace the other?
On the use side, a lot of users want an answer to their question, not a list of pages that may have the answer, with the answer made more obscure via SEO optimization. AI is just a continuation of this.
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Allow me to add in an extract from the film “The Cube” which addresses this point
WORTH
It’s maybe hard for you to understand, but there’s no conspiracy. Nobody
is in charge. It’s a headless blunder operating under the illusion of a masterplan.
Can you grasp that? Big brother is not watching you.
QUENTIN
What kind of fucking explanation is that?
WORTH
It’s the best you�re gonna get. I looked and the only explanation I can
come to is that there is nobody up there.
QUENTIN
Somebody had to say yes to this thing.
WORTH
What thing? Only we know what it is.
QUENTIN
We have no idea, what it is.
WORTH
We know more than anybody else. I mean somebody might have known
sometime, before they got fired or voted out or sold it. But if this place ever had a
purpose, then it got miscommunicated or lost in the shuffle. This is an accident, a
forgotten propetual, public, worksproject. Do you think anybody wants to ask
questions? All they want is a clear conscience and a fat paycheck. I mean, I lead on
my desk for months. This was a great job!
QUENTIN
Why put people in it?
WORTH
Because it’s here. you have to use it or admit it’s pointless.
QUENTIN
But it is pointless!
WORTH
Quentin… That’s my point.
Every single answer in this thread just boils down to money.
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It keeps you on there site. Same reason Twitter banned links and has grok now, the longer you stay on the site the more likely you are to look at or even click on an ad on that site. If you google something, then quickly scroll past the first couple ad links and click on the first non ad link you are maybe only staying on Google for 1 or 2 seconds. If you get an “ai overview” at the top and start reading through that then you’re maybe spending 10-30 seconds reading through that. That’s another 10 seconds that the ad was displayed that Google can go to there ad customers and say people were looking at it longer.
Another reason more motivated by user experience is also that the AI has a better “understanding” of meaning compared to typical search algorithms. Say you search “Starbucks price at closing” when you meant “Starbucks stock price at time of market closing” an AI would be more able to discern that meaning as opposed to a traditional algorithm which may show you the closing time of the nearest Starbucks, or the price of one of there drinks etc.
I think, it’s mainly just companies trying to get their foot into the market. If Microsoft can establish LLMs as alternative to search, then it’s Google that loses market share. And once they control a share of the market, then they figure out how to capitalize on that.
At the very least, they can use it to control what information is available to the public and how it’s framed. But they can also integrate things like the LLM generating an affiliate link when asked about a product, or just generally weaving ad placements into the generated answers.
Google’s delusional fantasy has always been you want to buy a guitar, you go on Google, their ad algorithm shows you a perfectly targeted ad for the guitar you want, and you love and trust Google so you click the ad and buy it. They think LLMs will make that actually work, they want to give you a Grima Wormtongue that can simper and manipulate until you do love and trust it, and once you’re a rotting husk it whispers the ad algorithm into your ear so you think it was your idea.
If that was the goal then maybe they should’ve worked harder so that their algo didn’t spit out cheap poorly made garbage with a million fake reviews every time I try to search anything remotely purchasable.
I said to take the Wizards staff!!!
My 2c:
Control:
By adding rules to AI output, the ruling elite seek to regain what the internet took from them: Information control. Some scandal happens? AI monitoring erases all indication of it, or pushes the narrative in the desired direction.We have easy evidence of that on the Canada subreddit. Trudeau, for his faults, was unequivocally the single friendliest prime minister to Alberta that the country ever had, considerably more so than the hack that was Harper. But thanks to astroturfing and media control, the conservatives of Alberta see him as one of the worst.
Monetization of big data. The other that I can see is that AI can solve end of the big data issue. Sure, big data has reams and reams of data. But they’ve had trouble processing it and turning it into useful monetizable information/product. Even Google admits that for all of their data on everyone, their clickthrough rates are atrocious. The hope is that AI can sort through those massive data sets and give them the easy data they want.
They had just as much control with the old search algorithm, though. They could still pick and choose what you see on the search results with their opaque algorithm. The only difference would be that instead of only showing some regime captured media outlet they could generate there own narrative on the fly, but it’s not like there’s a shortage of sycophantic media written by actual people they could pull from.
There isn’t much of a reason for that besides money.
Psychopathy shouldn’t be disregarded though.
New and trendy bandwagon. Aside from the reasons you excluded, fear of being left behind is my best answer to your questions
Because they’ve sunk billions into the hype train, and it’s clear most people don’t really want it. So it’s being force-fed to everyone in every product to try to get some kind of ROI.
That, and the more interactions it can get, the more data it can suck up to train on and/or sell.
It seems like everyone wants to get on board and try it in case it takes off.
If it works they want to be the first to get really good at it and if it doesn’t the normal search engines are still there to fall back on.
At the moment (for LLM’s) it feels like the 3DTV hype. A lot of cool technologies that were expensive and ultimately not worth it for a lot of people. Maybe that will change as time goes on.
theres serious overlap. they are not mutually exclusive. the ‘text generator’ is utilizing the search prompt to identify the most likely “next word” which would translate to most likely the best result for the search.
theoretically, its just a better search engine being able to handle an obscene number of variables. theoretically.
As much as I hate AI, you be amazed at how many times I’ve gone to a search engine typed in a question of how do I do X?
The search results when I click on the webpages may or may not be right half the time the people who designed the webpage didn’t put allthe information in so the information is either incomplete or wrong.
The AI result at the top of the page more often than not is actually correct.
Money and incentives are very powerful, but also remember that these organizations are made of humans. And humans are vain.
Amassing station and power can scarcely be divorced from the history of human civilization, and even fairly trivial things like the job title of “AI engineer” or whatever might be alluring to those aspiring for it.
To that end, it’s not inhuman to pursue “the next big thing”, however misguided that thing may be. All good lies are wrapped in a kernel of truth, and the fact is that machine learning and LLMs have been in development for decades and do have a few concrete contributions to scientific endeavors. But that’s the small kernel, and surrounding it is a soup of lies, exaggerations, and inexactitudes which somehow keep drawing more entities into the fold.
Governments, businesses, and universities seem eager to get on the bandwagon before it departs the station, but where is it heading? Probably nowhere good. But hey, it’s new and shiny, and when nothing else suggests a quick turnaround for systemic political, economic, or academic issues (usually caused by colonialism, fascism, debt, racism, or social change), then might as well hitch onto the bandwagon and pray for the best.
