Same as Facebook and Google. Sell all the data they collect on you to whoever will buy it. It’s advertising start to finish, top to bottom.
And, whatever isn’t advertising is part of the surveillance state. Palantir and Peter Theil get to look over your colonoscopy results while they decide whether or not your social credit score has fallen low enough to revoke your citizenship.
Just to make this more explicit, I lived near a mall growing up. The mall actively fought against getting a bus stop put in near by. Why? Because if there is a bus stop near the mall, then, gasp, THOSE PEOPLE might come to the mall. And by those people, I think we all know I’m talking about.