

1·
1 day agoTo me the process seems most intuitive like this:
- Go to homepage
- Be able to immediately log in or have separate links for login and sign up
I find it counterintuitive to have a field on the homepage that looks like a login but isn’t. Does the website have more new users than returning users?
I’ve always thought about behind a subscription service with an impossibly obfuscated cancellation process is a person who added “increased customer retention rate by 20%” to their cv.