The marketing is “get them to stare at our ad for more than 2 seconds, and maybe get some people to post it around for free as ‘content’.” Looks like it worked perfectly.
Yeah but I still don’t want to buy it lol
It’s not about wanting to buy it. It’s about recognizing the logo and trusting it when you see it.
Quick without cheating by looking at the image, what does the product logo look like?
If you don’t know, that means they successfully bypassed your conscious mind while presenting it. Bypassing the conscious mind, ie your attention, it allows them to introduce elements that are stored in your mind separately from the disjointed/unpleasant ad experience.
So when you come across this product in the future, it won’t be “this is that brand with the ugly ad”. It will be “this is that brand I recognize”.
Nobody actually trusts HP anymore do they? They’ve been selling trash for 20 years now.
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